Freelance Creative & Copy
Welcome to Beyond: Global brand campaign for Mercedes-Maybach ⚜️ℳℳ⚜️ Welcome to Beyond: Global brand campaign for Mercedes-Maybach ⚜️ℳℳ⚜️
Each Maybach door is a portal into the world of wonders.
The otherworldly still needed ideas and words for the script. Worked out by us earthlings.
WELCOME TO BEYOND is the global brand platform for Mercedes-Maybach.
︎ Role: Concept refinement and script, excluding VO.
Agency: antoni_garage (team x)
Client: Mercedes-Maybach
Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene, Damon Aval
Creative Director: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg
Senior Art Director: Gustavo Sato, Gonçalo Martinho
Senior Copywriter: Jonathan Engel, Antonio Neto
Copywriter: Viktoria Sept
Account Director: Christian Pauli
Account Manager: Alexandra Menneke
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Kimberly Ewton
Production: Tempomedia
Director: Saad Moosajee
DOP: Mattias Rudh
Photographer: Ole Westermann
Post moving: Spellwork
Jonathan Engel | Imprint | 2024 – Berlin, Germany