https://jonathanengel.com Jonathan Engel Wed, 02 Oct 2024 20:37:02 +0000 https://jonathanengel.com en https://jonathanengel.com/HOME Wed, 02 Oct 2024 20:37:02 +0000 Jonathan Engel https://jonathanengel.com/HOME Jonathan EngelFreelance Creative &amp; Copy&nbsp; &nbsp; ︎&nbsp;About <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5528c8ad6885528fbca7b842b07adfba04c55127b5877be283adc0537a5362f3/Bildschirmfoto-2024-07-24-um-13.32.54.png" data-mid="219101128" border="0" alt="SO AMG" data-caption="SO AMG" src="https://freight.cargo.site/w/1000/i/5528c8ad6885528fbca7b842b07adfba04c55127b5877be283adc0537a5362f3/Bildschirmfoto-2024-07-24-um-13.32.54.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b6ccbe2c131b2c2255e0c2353902d388ad7fe460fe56135146eddc2b7a423fd9/thumbnail_garage_1.jpg" data-mid="219101117" border="0" data-no-zoom="true" alt="MAGICAL GARAGE" data-caption="MAGICAL GARAGE" src="https://freight.cargo.site/w/1000/i/b6ccbe2c131b2c2255e0c2353902d388ad7fe460fe56135146eddc2b7a423fd9/thumbnail_garage_1.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2749869589fcc5bae7f3107874c12ca390396e2f7a39a2719f5904e790caf1ec/thumbnail_NOWYOUCAN.png" data-mid="219101121" border="0" alt="ID.3 PRE-BOOKING" data-caption="ID.3 PRE-BOOKING" src="https://freight.cargo.site/w/1000/i/2749869589fcc5bae7f3107874c12ca390396e2f7a39a2719f5904e790caf1ec/thumbnail_NOWYOUCAN.png" /> <img width="879" height="875" width_o="879" height_o="875" data-src="https://freight.cargo.site/t/original/i/28ff4717cc6647ab85770ee9bd25c7e629acf5dac84aa64ae287f0fcf319ed8a/MEETWAGEN_Thumbnail.jpg" data-mid="219101141" border="0" alt="PODCAST" data-caption="PODCAST" src="https://freight.cargo.site/w/879/i/28ff4717cc6647ab85770ee9bd25c7e629acf5dac84aa64ae287f0fcf319ed8a/MEETWAGEN_Thumbnail.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/786caba4b6598caec5c99f7abbc06b29684e9ed19432f4e66c66bb9224600ed1/thumbnail_C63.jpg" data-mid="219101116" border="0" alt="HERE'S TO THE HEART" data-caption="HERE'S TO THE HEART" src="https://freight.cargo.site/w/1000/i/786caba4b6598caec5c99f7abbc06b29684e9ed19432f4e66c66bb9224600ed1/thumbnail_C63.jpg" /> <img width="2486" height="1410" width_o="2486" height_o="1410" data-src="https://freight.cargo.site/t/original/i/aefb64db187391216cf4d901e39137f673f0f3dd23885877505667817b33b952/Thumb_2.jpg" data-mid="219101136" border="0" alt="UEFA X VW" data-caption="UEFA X VW" src="https://freight.cargo.site/w/1000/i/aefb64db187391216cf4d901e39137f673f0f3dd23885877505667817b33b952/Thumb_2.jpg" /> <img width="1680" height="1920" width_o="1680" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ea9952e9c87d866065025d63bfe713d17d88d1360d51947d6e95bbdb85bb6c70/67125d788ce642eb375c3392_ZuncStudio_Mercedes_Maybach_FULL_BODY.jpg" data-mid="222988425" border="0" alt="GRAND OPENING" data-caption="GRAND OPENING" src="https://freight.cargo.site/w/1000/i/ea9952e9c87d866065025d63bfe713d17d88d1360d51947d6e95bbdb85bb6c70/67125d788ce642eb375c3392_ZuncStudio_Mercedes_Maybach_FULL_BODY.jpg" /> <img width="1972" height="1200" width_o="1972" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7702d474c840fa17d2ee253733b45f3b7fc0ed8c298e4866593539d0d65377a7/Bildschirmfoto-2024-09-23-um-17.28.08.png" data-mid="219101142" border="0" alt="IN HER SHOES" data-caption="IN HER SHOES" src="https://freight.cargo.site/w/1000/i/7702d474c840fa17d2ee253733b45f3b7fc0ed8c298e4866593539d0d65377a7/Bildschirmfoto-2024-09-23-um-17.28.08.png" /> <img width="462" height="454" width_o="462" height_o="454" data-src="https://freight.cargo.site/t/original/i/8da51a092a7bbe3301ab56348133b5337bfb44593bed61adb6316d1b2d836202/Bildschirmfoto-2026-06-22-um-09.37.56.png" data-mid="249690390" border="0" alt="HERZ x NIERE" data-caption="HERZ x NIERE" src="https://freight.cargo.site/w/462/i/8da51a092a7bbe3301ab56348133b5337bfb44593bed61adb6316d1b2d836202/Bildschirmfoto-2026-06-22-um-09.37.56.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/4d2595607862b6ae8b9906f408217e43e004a2ebddb527930e4903e97c0baf2b/thumbnail_ESP.jpg" data-mid="219101115" border="0" alt="THE ART OF SAFETY" data-caption="THE ART OF SAFETY" src="https://freight.cargo.site/w/1000/i/4d2595607862b6ae8b9906f408217e43e004a2ebddb527930e4903e97c0baf2b/thumbnail_ESP.jpg" /> <img width="1634" height="916" width_o="1634" height_o="916" data-src="https://freight.cargo.site/t/original/i/92956340956511b30724e3ebda515143f550ebf49d75bcd2ddcce305a104804b/ostberlin_A_hyper_realistic_shopwindow_full_of_tube_tvs_in_the__c47d7fec-fb32-4d56-b476-1041671d8265.png" data-mid="219123195" border="0" alt="VIDEOTHEK" data-caption="VIDEOTHEK" src="https://freight.cargo.site/w/1000/i/92956340956511b30724e3ebda515143f550ebf49d75bcd2ddcce305a104804b/ostberlin_A_hyper_realistic_shopwindow_full_of_tube_tvs_in_the__c47d7fec-fb32-4d56-b476-1041671d8265.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/87688db3f4004258cae1dc75ded93a812ef34818473a82b50845a9cbe752a653/8740b5f9-e011-441b-8a5b-bd5070a4fc74_rw_1920.jpeg" data-mid="219101122" border="0" alt="GENTLE RAIN" data-caption="GENTLE RAIN" src="https://freight.cargo.site/w/1000/i/87688db3f4004258cae1dc75ded93a812ef34818473a82b50845a9cbe752a653/8740b5f9-e011-441b-8a5b-bd5070a4fc74_rw_1920.jpeg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/88cea54a3df7d350fc34db73f6b24c9c1a9c17d69f0baceeebbf722efb10bba3/DEKA_Thumbnail.jpg" data-mid="219101133" border="0" alt="100 JAHRE DEKA" data-caption="100 JAHRE DEKA" src="https://freight.cargo.site/w/1000/i/88cea54a3df7d350fc34db73f6b24c9c1a9c17d69f0baceeebbf722efb10bba3/DEKA_Thumbnail.jpg" /> <img width="1768" height="990" width_o="1768" height_o="990" data-src="https://freight.cargo.site/t/original/i/9ae68fbc64d159be59d9f8825371791b4bf3191838acca129ee6c2bb94ec8a57/ostberlin_A_hyper_realistic_picture_of_a_newspaper_kiosk_in_Eas_855732bd-690a-4b40-82c2-4b3f636c97c2.png" data-mid="219101144" border="0" data-scale="42.5" alt="KIOSK" data-caption="KIOSK" src="https://freight.cargo.site/w/1000/i/9ae68fbc64d159be59d9f8825371791b4bf3191838acca129ee6c2bb94ec8a57/ostberlin_A_hyper_realistic_picture_of_a_newspaper_kiosk_in_Eas_855732bd-690a-4b40-82c2-4b3f636c97c2.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8386f2f7068637c116c740ed1bf4e7e3f4ed77716d670603537bd651b9dba045/MB_TECH_luxury_thumbnail_nologo.jpg" data-mid="219101113" border="0" alt="TECH IN A BENZ" data-caption="TECH IN A BENZ" src="https://freight.cargo.site/w/1000/i/8386f2f7068637c116c740ed1bf4e7e3f4ed77716d670603537bd651b9dba045/MB_TECH_luxury_thumbnail_nologo.jpg" /> <img width="916" height="916" width_o="916" height_o="916" data-src="https://freight.cargo.site/t/original/i/b0224d9d069b22cc3aa0c2b3333947938d277145d360d6d44d35f33accf9ffa2/ostberlin_A_hyper_realistic_shot_of_Berlin_in_the_1990s_showing_8e58b145-d0b0-492e-9b97-95ed6cdcf2bf.png" data-mid="219102380" border="0" alt="OUT OF HOME" data-caption="OUT OF HOME" src="https://freight.cargo.site/w/916/i/b0224d9d069b22cc3aa0c2b3333947938d277145d360d6d44d35f33accf9ffa2/ostberlin_A_hyper_realistic_shot_of_Berlin_in_the_1990s_showing_8e58b145-d0b0-492e-9b97-95ed6cdcf2bf.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/aacb4b48a7cd89fa27cd22a03b9109c8fd0b12b699d508a6e440a8b90c82c28d/240724_MMAAH_Thumbnail.jpg" data-mid="219101124" border="0" alt="MMAAH x WOLT" data-caption="MMAAH x WOLT" src="https://freight.cargo.site/w/1000/i/aacb4b48a7cd89fa27cd22a03b9109c8fd0b12b699d508a6e440a8b90c82c28d/240724_MMAAH_Thumbnail.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7077e6266922288f51f9e52cf106002fbb13a611e340661fabb305b5b37eaac4/thumbnail_innogy1.png" data-mid="219101119" border="0" alt="INNOGY SUPERPOWERS" data-caption="INNOGY SUPERPOWERS" src="https://freight.cargo.site/w/1000/i/7077e6266922288f51f9e52cf106002fbb13a611e340661fabb305b5b37eaac4/thumbnail_innogy1.png" /> Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/ABOUT Mon, 22 May 2023 11:42:23 +0000 Jonathan Engel https://jonathanengel.com/ABOUT ︎ Work Hello, my name is Jonathan.&nbsp; Since 2016, I have worked on automotive lead accounts, writing and executing global campaigns and regional adaptations — with a few side gigs. I'm now working it out as a freelance senior copywriter, creative and concepter. For agencies, brands, products, start-ups, or services, with or without wheels. With or without a great AD partner.&nbsp; Contact Please reach out via e-mail or LinkedIn. ︎ E-mail︎ LinkedIn Brands ALDI, BMW, DEKA, innogy, luca App, Mazda, MMAAH, Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, Mercedes-Benz Vans, Porsche, Volkswagen Agencies antoni_garage, Berlin (Senior Copywriter), DDB, Berlin (Copywriter), Scholz &amp; Friends, Berlin (Junior Copywriter), LLR, Hamburg (Junior Copywriter), Grabarz &amp; Partner, Hamburg (Intern), Zum goldenen Hirschen, Hamburg (Intern) Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/IMPRINT Wed, 24 Jul 2024 09:21:14 +0000 Jonathan Engel https://jonathanengel.com/IMPRINT Jonathan EngelFreelance Creative &amp; Copy Angaben gemäß § 5 DDG Jonathan Engel Rochstraße 9 10178 Berlin Kontakt E-Mail: jtj.engel[ät]gmail.com Verantwortlich für den In halt nach § 55 Abs. 2 RStV:Jonathan EngelRochstraße 910178 Berlin Umsatzsteuer-Identifikationsnummer gemäß §27 a Umsatzsteuergesetz: DE416527797, Finanzamt Berlin Mitte / Tiergarten. –– Haftungsausschluss (Disclaimer) Haftung für Inhalte
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Sämtliche Rechte liegen bei den jeweiligen Agenturen und deren Kunden. Datenschutz&nbsp;In der Regel ist die Nutzung meiner Webseite ohne Angabe personenbezogener Daten möglich. Soweit auf meinen Seiten personenbezogene Daten (z.B. Name, Anschrift oder E-Mail-Adresse) erhoben werden, erfolgt dies stets, soweit möglich, auf freiwilliger Basis. Diese Daten werden ohne ausdrückliche Zustimmung nicht an Dritte weitergegeben. Dennoch und zusätzlich weise ich darauf hin, dass die Datenübertragung im Internet (z.B. bei der Kommunikation per E-Mail) Sicherheitslücken aufweisen kann. Ein lückenloser Schutz der Daten vor dem Zugriff durch Dritte ist nicht möglich. Der Nutzung von im Rahmen der Impressumspflicht veröffentlichten Kontaktdaten durch Dritte zur Übersendung von nicht ausdrücklich angeforderter Werbung und Informationsmaterialien wird hiermit ausdrücklich widersprochen. Der Betreiber der Seiten behält sich ausdrücklich rechtliche Schritte vor, etwa im Falle der unverlangten Zusendung von Werbeinformationen, z.B. durch Spam. https://jonathanengel.com/SOAMG Mon, 27 Nov 2023 09:16:28 +0000 Jonathan Engel https://jonathanengel.com/SOAMG Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work &nbsp; SO AMG: Global brand and GT launch campaign for Mercedes-AMG. &nbsp;🌀🚥 🏁 &nbsp;SO AMG: Global brand and GT launch campaign for Mercedes-AMG. 🌀🚥 🏁&nbsp;SO AMG: Global brand and GT launch campaign for Mercedes-AMG.&nbsp;🌀🚥 🏁 Mirages in the Nevada Desert. The AMG GT gets in trouble with the law(s of physics). The GT embodies everything AMG stands for: all the thrill, all the power and all the performance.&nbsp; <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/faca36ab4aa48edaeef0762a09b77d5746ac4c72282dae33aa6cbecb8f446778/9.png" data-mid="217127277" border="0" src="https://freight.cargo.site/w/1000/i/faca36ab4aa48edaeef0762a09b77d5746ac4c72282dae33aa6cbecb8f446778/9.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/271107a073e4c8a74d4a2fd47763590b26d37397b0ee4d5133e843b2b88dd453/10.png" data-mid="217127276" border="0" src="https://freight.cargo.site/w/1000/i/271107a073e4c8a74d4a2fd47763590b26d37397b0ee4d5133e843b2b88dd453/10.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/03bfcb022454515a0ad7a6e189f342acc1c41e6029ece83ea730565c932cef5d/4.png" data-mid="217127282" border="0" src="https://freight.cargo.site/w/1000/i/03bfcb022454515a0ad7a6e189f342acc1c41e6029ece83ea730565c932cef5d/4.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/54eee85957cb4cfa4b037b5d96ef331bced8b35f8e5180e62ca89e07e047698c/7.png" data-mid="217127279" border="0" src="https://freight.cargo.site/w/1000/i/54eee85957cb4cfa4b037b5d96ef331bced8b35f8e5180e62ca89e07e047698c/7.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/e159ff1d66f1b965a3aad8d941195e9629efe27fedb41de3dc97b3b846a1437f/2.png" data-mid="217127284" border="0" src="https://freight.cargo.site/w/1000/i/e159ff1d66f1b965a3aad8d941195e9629efe27fedb41de3dc97b3b846a1437f/2.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/a9fd6dc7de9b22333446a5548a7050a73e7fef0be6d9cc38d233c28190af61df/3.png" data-mid="217127283" border="0" src="https://freight.cargo.site/w/1000/i/a9fd6dc7de9b22333446a5548a7050a73e7fef0be6d9cc38d233c28190af61df/3.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/5c79f34c652fa133d59178bd3ae065848d8a566161e5b6ef00ecb74fdece6fef/5.png" data-mid="217127280" border="0" src="https://freight.cargo.site/w/1000/i/5c79f34c652fa133d59178bd3ae065848d8a566161e5b6ef00ecb74fdece6fef/5.png" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/1e59a086fd31a25faa4a15ee7d5dd7ab3569272865a7764f987171ed0f46cc2a/6.png" data-mid="217127281" border="0" src="https://freight.cargo.site/w/1000/i/1e59a086fd31a25faa4a15ee7d5dd7ab3569272865a7764f987171ed0f46cc2a/6.png" /> The campaign is a tribute to all the motorsports madness made in Affalterbach. We released it to welcome Formula 1 back to Las Vegas after 40 years. <img width="775" height="1094" width_o="775" height_o="1094" data-src="https://freight.cargo.site/t/original/i/b9f27e4ec5e0d4b29153df87c20e9b9bc31f76311ef37957efb1c53e8eb49337/SOAMG_OOH_Italy.jpg" data-mid="219889736" border="0" src="https://freight.cargo.site/w/775/i/b9f27e4ec5e0d4b29153df87c20e9b9bc31f76311ef37957efb1c53e8eb49337/SOAMG_OOH_Italy.jpg" /> Take a look at SO AMG prints in the ︎ KIOSK. ︎ Role: Concept &amp; copywriting, including shooting, editing of all moving assets, idea for original track, music &amp; sound design supervision, German market adaptation. Agency: antoni_garage (team x) Client: Mercedes-AMGManaging Directors: Marcell Francke, Daniel Dürbeck, Christina Müller Executive Creative Director: Christopher Hoene Creative Directors: Matti Lietsch, Matthias Bauer Craft Director: Mathias WilkeSenior Copywriter: Jonathan Engel Senior Art Director: Gustavo SatoAccount Director: Christian Pauli Account Manager: Nikolina RasicHeads of Creative Production: Marjorie Jorrot, Aras Sehatkar Executive Creative Producer: Meike Kornrumpf Head of Strategy: Juliane Krause-Akelbein Strategy Directors: Chris Baumann, Kimberly EwtonProduction: TempomediaDirector: Salomon LigthelmDOP: Oliver Millar DOP 2nd Unit: Jan Prahl Editor: David Gesslbauer Music: playdis berlinSound Design: Kraatz Studio Post moving: Spellwork Photographer: Matthew Jones Photo Post: Recom Berlin Mercedes-Benz: Magical Garage ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/MAGICALGARAGE Mon, 22 May 2023 12:11:50 +0000 Jonathan Engel https://jonathanengel.com/MAGICALGARAGE Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work &nbsp;🪄💎🔌 Magical Garage: Global brand innovations campaign for Mercedes-Benz.&nbsp;🪄💎🔌 &nbsp;Magical Garage: Global brand innovations campaign for Mercedes-Benz. All car manufacturers have names, yet only one the name of a woman: Mercedes. They say innovative companies start in a garage. Introducing Mercedes’ Magical Garage in Beverly Hills, starring Mercedes. <img width="2381" height="1587" width_o="2381" height_o="1587" data-src="https://freight.cargo.site/t/original/i/081716af777b0f9af6c57a30419d3ac95625f7c53e021ed7c44b70bad6504f1f/MB_EDT_Campaign_420x280_Master_ICv2_lowRES3.jpg" data-mid="180320032" border="0" src="https://freight.cargo.site/w/1000/i/081716af777b0f9af6c57a30419d3ac95625f7c53e021ed7c44b70bad6504f1f/MB_EDT_Campaign_420x280_Master_ICv2_lowRES3.jpg" /> <img width="2381" height="1587" width_o="2381" height_o="1587" data-src="https://freight.cargo.site/t/original/i/0364c787f63224d7fd93c39ab847409f57e7bf042ae41940dc089cda8f346b77/MB_EDT_Campaign_420x280_Master_ICv2_lowRES.jpg" data-mid="180319983" border="0" src="https://freight.cargo.site/w/1000/i/0364c787f63224d7fd93c39ab847409f57e7bf042ae41940dc089cda8f346b77/MB_EDT_Campaign_420x280_Master_ICv2_lowRES.jpg" /> <img width="2381" height="1587" width_o="2381" height_o="1587" data-src="https://freight.cargo.site/t/original/i/846eef8d2cc8f203a77262a3b50687a54450d565a5ea873701ddb3c1a1580e1f/MB_EDT_Campaign_420x280_Master_ICv2_lowRES4.jpg" data-mid="180320031" border="0" src="https://freight.cargo.site/w/1000/i/846eef8d2cc8f203a77262a3b50687a54450d565a5ea873701ddb3c1a1580e1f/MB_EDT_Campaign_420x280_Master_ICv2_lowRES4.jpg" /> <img width="2381" height="1587" width_o="2381" height_o="1587" data-src="https://freight.cargo.site/t/original/i/5a7e8fd07f3037f9202812bf32249d72d78852912fa7aa9cc876c5362b576897/MB_EDT_Campaign_420x280_Master_ICv2_lowRES2.jpg" data-mid="180320033" border="0" src="https://freight.cargo.site/w/1000/i/5a7e8fd07f3037f9202812bf32249d72d78852912fa7aa9cc876c5362b576897/MB_EDT_Campaign_420x280_Master_ICv2_lowRES2.jpg" /> Featuring a door, a screen, a light and 660 km of reach by Mercedes-Benz. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0b265116505fd6a9966fd3146ff980131d03ddc4372a27087c4d8915cd4fbba/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_.jpg" data-mid="179939642" border="0" src="https://freight.cargo.site/w/1000/i/b0b265116505fd6a9966fd3146ff980131d03ddc4372a27087c4d8915cd4fbba/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3e23d320907578174d6c333454eadf8a56e0657d6182fd12d7d8f6815dbb70c8/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_3.jpg" data-mid="179939640" border="0" src="https://freight.cargo.site/w/1000/i/3e23d320907578174d6c333454eadf8a56e0657d6182fd12d7d8f6815dbb70c8/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_3.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/120ad20c05ecd419ee56a895919386323ead5c3667bd4ea66b7381645f8e6d5d/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_2.jpg" data-mid="179939644" border="0" src="https://freight.cargo.site/w/1000/i/120ad20c05ecd419ee56a895919386323ead5c3667bd4ea66b7381645f8e6d5d/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_2.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dcf06f362d5be2061a9a65f6e020387360ac7f56592ceeb6c317a688c765e7ac/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_4.jpg" data-mid="179939645" border="0" src="https://freight.cargo.site/w/1000/i/dcf06f362d5be2061a9a65f6e020387360ac7f56592ceeb6c317a688c765e7ac/MB_EDT_Campaign_Feature_Layout_2-1_420x280mm_4.jpg" /> The campaign is a showcase of innovational strength for the brand with the star. <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2354ebfc2fcd30176e69df6bec6dc5364602db3884d72c5270812c225931aac8/MB_press_release_01_3840x2880.jpg" data-mid="217127318" border="0" src="https://freight.cargo.site/w/1000/i/2354ebfc2fcd30176e69df6bec6dc5364602db3884d72c5270812c225931aac8/MB_press_release_01_3840x2880.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/2e51999bac14920add7b4ba6d3cbf25ea3b03837d7fbf1a98c05ba7b42ede2aa/MB_press_release_02_3840x2880.jpg" data-mid="217127317" border="0" src="https://freight.cargo.site/w/1000/i/2e51999bac14920add7b4ba6d3cbf25ea3b03837d7fbf1a98c05ba7b42ede2aa/MB_press_release_02_3840x2880.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/5bd421e208f349b59a05bc8519e9f73eb9151e6f373ec24418c1291e9a8c639d/MB_press_release_03_3840x2880.jpg" data-mid="217127316" border="0" src="https://freight.cargo.site/w/1000/i/5bd421e208f349b59a05bc8519e9f73eb9151e6f373ec24418c1291e9a8c639d/MB_press_release_03_3840x2880.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8ffc9dc1fcf2287816b3618beae51923b127d9cccc82ca6063d254c9ac82a6c7/MB_press_release_04_3840x2880.jpg" data-mid="217127315" border="0" src="https://freight.cargo.site/w/1000/i/8ffc9dc1fcf2287816b3618beae51923b127d9cccc82ca6063d254c9ac82a6c7/MB_press_release_04_3840x2880.jpg" /> Here are some of the assets we created. Click on them to check out the posts. <img width="832" height="1150" width_o="832" height_o="1150" data-src="https://freight.cargo.site/t/original/i/849c81cc89c5c9f195fe84fe4e28bfde1767c6a8af538a66cdef45c7f0749369/Bildschirmfoto-2024-09-13-um-13.12.02.png" data-mid="218013200" border="0" src="https://freight.cargo.site/w/832/i/849c81cc89c5c9f195fe84fe4e28bfde1767c6a8af538a66cdef45c7f0749369/Bildschirmfoto-2024-09-13-um-13.12.02.png" /> <img width="832" height="1150" width_o="832" height_o="1150" data-src="https://freight.cargo.site/t/original/i/629e9384fdeeafe79b78fdfb7c536e86a71c7cb05c131adb09c868c145a6e75c/Bildschirmfoto-2024-09-13-um-13.11.45.png" data-mid="218013199" border="0" src="https://freight.cargo.site/w/832/i/629e9384fdeeafe79b78fdfb7c536e86a71c7cb05c131adb09c868c145a6e75c/Bildschirmfoto-2024-09-13-um-13.11.45.png" /> <img width="832" height="1150" width_o="832" height_o="1150" data-src="https://freight.cargo.site/t/original/i/d955599705e7571bf13ec7ab0dbd412c13d3f5d53bd2ed7eba29014cc39b0b4b/Bildschirmfoto-2024-09-13-um-13.12.24.png" data-mid="218013201" border="0" src="https://freight.cargo.site/w/832/i/d955599705e7571bf13ec7ab0dbd412c13d3f5d53bd2ed7eba29014cc39b0b4b/Bildschirmfoto-2024-09-13-um-13.12.24.png" /> <img width="832" height="1042" width_o="832" height_o="1042" data-src="https://freight.cargo.site/t/original/i/f33cb03db9f891cae7938037d988bb42dd5d5683432a477106e2206432553323/Bildschirmfoto-2024-09-13-um-13.16.17.png" data-mid="218013304" border="0" src="https://freight.cargo.site/w/832/i/f33cb03db9f891cae7938037d988bb42dd5d5683432a477106e2206432553323/Bildschirmfoto-2024-09-13-um-13.16.17.png" /> <img width="832" height="1042" width_o="832" height_o="1042" data-src="https://freight.cargo.site/t/original/i/6f263f138c21577a6730d9488706993718a1675bbd415ea4ddec093d407fdd8f/Bildschirmfoto-2024-09-13-um-13.16.14.png" data-mid="218013303" border="0" src="https://freight.cargo.site/w/832/i/6f263f138c21577a6730d9488706993718a1675bbd415ea4ddec093d407fdd8f/Bildschirmfoto-2024-09-13-um-13.16.14.png" /> <img width="832" height="1042" width_o="832" height_o="1042" data-src="https://freight.cargo.site/t/original/i/e9504a5abacaaed713c7e486f74ac83dfa97759b4695fed7c886d716b9cfe866/Bildschirmfoto-2024-09-13-um-13.16.28.png" data-mid="218013305" border="0" src="https://freight.cargo.site/w/832/i/e9504a5abacaaed713c7e486f74ac83dfa97759b4695fed7c886d716b9cfe866/Bildschirmfoto-2024-09-13-um-13.16.28.png" /> <img width="832" height="1038" width_o="832" height_o="1038" data-src="https://freight.cargo.site/t/original/i/fa723bac76f92ffcedf57e2c738525c69dfc21ed753ffd0125b16386ef877f76/Bildschirmfoto-2024-09-13-um-13.20.10.png" data-mid="218013392" border="0" src="https://freight.cargo.site/w/832/i/fa723bac76f92ffcedf57e2c738525c69dfc21ed753ffd0125b16386ef877f76/Bildschirmfoto-2024-09-13-um-13.20.10.png" /> <img width="832" height="1038" width_o="832" height_o="1038" data-src="https://freight.cargo.site/t/original/i/8ea4e080f7694474c6b0bb006778e2e096b8190dd44b070a9dcfdcc3be4db836/Bildschirmfoto-2024-09-13-um-13.20.07.png" data-mid="218013394" border="0" src="https://freight.cargo.site/w/832/i/8ea4e080f7694474c6b0bb006778e2e096b8190dd44b070a9dcfdcc3be4db836/Bildschirmfoto-2024-09-13-um-13.20.07.png" /> <img width="832" height="1038" width_o="832" height_o="1038" data-src="https://freight.cargo.site/t/original/i/4842ea060e653e36bbc65a9edf7fe4ca5c7f75942af961efe42e3c72195431f3/Bildschirmfoto-2024-09-13-um-13.20.04.png" data-mid="218013393" border="0" src="https://freight.cargo.site/w/832/i/4842ea060e653e36bbc65a9edf7fe4ca5c7f75942af961efe42e3c72195431f3/Bildschirmfoto-2024-09-13-um-13.20.04.png" /> ︎ Role: Concept &amp; copywriting, editing of social moving assets, German market adaptation. Agency: antoni_garage (team x) Client: Mercedes-BenzManaging Directors: Marcell Francke, Daniel Dürbeck, Christina MüllerCreative Directors: Matti Lietsch, Matthias Bauer Senior Art Director: Gustavo SatoSenior Copywriter: Jonathan Engel Art Director: Max Ettl, Anouk Dieckert Heads of Creative Production: Marjorie Jorrot, Aras SehatkarExecutive Creative Producer: Meike Kornrumpf Account Director: Roy Schröder Head of Strategy: Juliane Krause-Akelbein Production: TempomediaDirector: Rodrigo ValdesDOP: Mauro Chiarello Set design:&nbsp;Henry Boraros Stylist:&nbsp;Laëtitia Gimenez Adam Photographer: Marcin Kempski Post: Spellwork&nbsp;Photo Post: Recom Berlin MMAAH x WOLT: Seoulfood für Berlin&nbsp;︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/MMAAH Wed, 24 Jul 2024 12:03:39 +0000 Jonathan Engel https://jonathanengel.com/MMAAH Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work MMAAH: Seoulfood für Berlin.&nbsp;🇰🇷🥢 🐻&nbsp;MMAAH: Seoulfood für Berlin.&nbsp;🇰🇷🥢 🐻&nbsp;MMAAH: Seoulfood für Berlin.&nbsp;🇰🇷🥢 🐻&nbsp;MMAAH: Seoulfood für Berlin.&nbsp;🇰🇷🥢 🐻&nbsp;MMAAH: Seoulfood für Berlin.&nbsp;🇰🇷🥢 🐻&nbsp;MMAAH: Seoulfood für Berlin. 🇰🇷🥢 🐻&nbsp; Korean BBQ-inspired fast food, seasoned with a pinch of K-pop. <img width="2008" height="1136" width_o="2008" height_o="1136" data-src="https://freight.cargo.site/t/original/i/699cde1b43c3b9d361dbc7bf88ff42928f11ffb5bb1428fa2bebd7c66c97679a/Bildschirmfoto-2024-08-28-um-13.27.07.png" data-mid="217087314" border="0" src="https://freight.cargo.site/w/1000/i/699cde1b43c3b9d361dbc7bf88ff42928f11ffb5bb1428fa2bebd7c66c97679a/Bildschirmfoto-2024-08-28-um-13.27.07.png" />RESTAURANT borchardt, Berlin Mitte <img width="2008" height="1136" width_o="2008" height_o="1136" data-src="https://freight.cargo.site/t/original/i/5f639526d7e4a828931e4943942f589f9a24afe4bdb82d41e10522301827294b/Bildschirmfoto-2024-08-28-um-13.27.03.png" data-mid="217087315" border="0" alt="Grill Royal" data-caption="Grill Royal" src="https://freight.cargo.site/w/1000/i/5f639526d7e4a828931e4943942f589f9a24afe4bdb82d41e10522301827294b/Bildschirmfoto-2024-08-28-um-13.27.03.png" />GRILL Royal, Berlin Mitte <img width="2008" height="1136" width_o="2008" height_o="1136" data-src="https://freight.cargo.site/t/original/i/9080b27f63e73bb0b3b3cdb2cf73664d1535845028732c0e6d6a4132e72abfb8/Bildschirmfoto-2024-08-28-um-13.26.50.png" data-mid="217087316" border="0" alt="KaDeWe" data-caption="KaDeWe" src="https://freight.cargo.site/w/1000/i/9080b27f63e73bb0b3b3cdb2cf73664d1535845028732c0e6d6a4132e72abfb8/Bildschirmfoto-2024-08-28-um-13.26.50.png" />Kaufhaus des Westens, Berlin Charlottenburg Pour l’apéritif, MMAAH sent a little amuse-gueule to the boujee hot spots of Berlin’s food scene. Or as HORIZONT described it: Mit diesem frechen OOH-Stunt spuckt MMAAH Gourmettempeln in die Suppe. <img width="696" height="970" width_o="696" height_o="970" data-src="https://freight.cargo.site/t/original/i/45e4add732a1c99f6367ba0e57167ff049d68f96373d299b2a3849544cd00e3b/Bildschirmfoto-2024-07-24-um-14.30.09.jpg" data-mid="215197234" border="0" src="https://freight.cargo.site/w/696/i/45e4add732a1c99f6367ba0e57167ff049d68f96373d299b2a3849544cd00e3b/Bildschirmfoto-2024-07-24-um-14.30.09.jpg" /> <img width="1179" height="2096" width_o="1179" height_o="2096" data-src="https://freight.cargo.site/t/original/i/8baef7843012ce6535af33c0911dfaaf401c69966a49e7c422179ceb783bfc44/F551AE03-8461-488D-A4C7-D47182338637.JPG" data-mid="218773259" border="0" src="https://freight.cargo.site/w/1000/i/8baef7843012ce6535af33c0911dfaaf401c69966a49e7c422179ceb783bfc44/F551AE03-8461-488D-A4C7-D47182338637.JPG" /> <img width="1467" height="2607" width_o="1467" height_o="2607" data-src="https://freight.cargo.site/t/original/i/efde32ad084d05f9c404134bae252719ae8cd11305a5781940f5325e15d9491f/IMG_1044-2.jpeg" data-mid="218773278" border="0" src="https://freight.cargo.site/w/1000/i/efde32ad084d05f9c404134bae252719ae8cd11305a5781940f5325e15d9491f/IMG_1044-2.jpeg" /> <img width="1179" height="2096" width_o="1179" height_o="2096" data-src="https://freight.cargo.site/t/original/i/10c554564e0864d16b0e2eb3f16111c3351a315ac16afdd6362bf3b92b12e050/526837D2-2390-498A-9A86-A7231E0609C1-2.JPG" data-mid="215197645" border="0" src="https://freight.cargo.site/w/1000/i/10c554564e0864d16b0e2eb3f16111c3351a315ac16afdd6362bf3b92b12e050/526837D2-2390-498A-9A86-A7231E0609C1-2.JPG" /> <img width="1179" height="2096" width_o="1179" height_o="2096" data-src="https://freight.cargo.site/t/original/i/f169a3ed571e326a9bfe963b37446dd385225946f312a22e667effffc6a9941e/0340FC11-5D0E-4416-B94F-60D18137EE5A-2.JPG" data-mid="215197646" border="0" src="https://freight.cargo.site/w/1000/i/f169a3ed571e326a9bfe963b37446dd385225946f312a22e667effffc6a9941e/0340FC11-5D0E-4416-B94F-60D18137EE5A-2.JPG" /> <img width="736" height="980" width_o="736" height_o="980" data-src="https://freight.cargo.site/t/original/i/3b2aad924873ed7d6f1fa9f00a48acbb23e18a21d52cfc7b7992d2680e8be809/Bildschirmfoto-2024-07-24-um-14.30.18.jpg" data-mid="215197237" border="0" src="https://freight.cargo.site/w/736/i/3b2aad924873ed7d6f1fa9f00a48acbb23e18a21d52cfc7b7992d2680e8be809/Bildschirmfoto-2024-07-24-um-14.30.18.jpg" /> <img width="886" height="1236" width_o="886" height_o="1236" data-src="https://freight.cargo.site/t/original/i/d94a1a435777c4b047a8833a82d8241b90ec808df12850860996e7ac99f86d3e/Bildschirmfoto-2024-07-24-um-14.30.42.jpg" data-mid="215197239" border="0" src="https://freight.cargo.site/w/886/i/d94a1a435777c4b047a8833a82d8241b90ec808df12850860996e7ac99f86d3e/Bildschirmfoto-2024-07-24-um-14.30.42.jpg" /> <img width="1224" height="1272" width_o="1224" height_o="1272" data-src="https://freight.cargo.site/t/original/i/d3ca720d422239b1cef8d4fd606e3b87d2acd257f9c882b56f2f1e67798a601a/Bildschirmfoto-2024-07-24-um-14.28.47.jpg" data-mid="215197227" border="0" src="https://freight.cargo.site/w/1000/i/d3ca720d422239b1cef8d4fd606e3b87d2acd257f9c882b56f2f1e67798a601a/Bildschirmfoto-2024-07-24-um-14.28.47.jpg" /> <img width="1692" height="1312" width_o="1692" height_o="1312" data-src="https://freight.cargo.site/t/original/i/32a42dffe1789740cbded02edcc2131c2a1c8e8d488f7ff8a46d06ad568dfacd/Bildschirmfoto-2024-07-24-um-14.29.38.jpg" data-mid="215197230" border="0" src="https://freight.cargo.site/w/1000/i/32a42dffe1789740cbded02edcc2131c2a1c8e8d488f7ff8a46d06ad568dfacd/Bildschirmfoto-2024-07-24-um-14.29.38.jpg" /> <img width="750" height="1090" width_o="750" height_o="1090" data-src="https://freight.cargo.site/t/original/i/3a0ffc7d5ab4153651198e443c1ecd166adb164bd6e56bcb96818d9f414028cd/Bildschirmfoto-2024-07-24-um-14.29.19.jpg" data-mid="215197229" border="0" src="https://freight.cargo.site/w/750/i/3a0ffc7d5ab4153651198e443c1ecd166adb164bd6e56bcb96818d9f414028cd/Bildschirmfoto-2024-07-24-um-14.29.19.jpg" /> <img width="838" height="1142" width_o="838" height_o="1142" data-src="https://freight.cargo.site/t/original/i/f2a76877a72ab1d4ea92de48c865bde1e39eaa1fd4d4f0937e32ab53c683ab44/Bildschirmfoto-2024-07-24-um-14.29.48.jpg" data-mid="215197232" border="0" src="https://freight.cargo.site/w/838/i/f2a76877a72ab1d4ea92de48c865bde1e39eaa1fd4d4f0937e32ab53c683ab44/Bildschirmfoto-2024-07-24-um-14.29.48.jpg" /> <img width="712" height="1174" width_o="712" height_o="1174" data-src="https://freight.cargo.site/t/original/i/6765f5824257734e0340b248590e0ccdf254517ef779c743082cf3b068b7e9a6/Bildschirmfoto-2024-07-24-um-14.29.06.jpg" data-mid="215197228" border="0" src="https://freight.cargo.site/w/712/i/6765f5824257734e0340b248590e0ccdf254517ef779c743082cf3b068b7e9a6/Bildschirmfoto-2024-07-24-um-14.29.06.jpg" /> <img width="3213" height="5712" width_o="3213" height_o="5712" data-src="https://freight.cargo.site/t/original/i/0a3bc9ca3c17b2dc9516403ab3323dd10f00417deca16c9bc01bdb52a8399bf0/IMG_3578.jpeg" data-mid="221758830" border="0" src="https://freight.cargo.site/w/1000/i/0a3bc9ca3c17b2dc9516403ab3323dd10f00417deca16c9bc01bdb52a8399bf0/IMG_3578.jpeg" /> <img width="3213" height="5712" width_o="3213" height_o="5712" data-src="https://freight.cargo.site/t/original/i/dd7164024e85dfa470ea8b11cfeb3268f3667939a5a4c2056dce11ed290d6383/IMG_3581.jpeg" data-mid="221758835" border="0" src="https://freight.cargo.site/w/1000/i/dd7164024e85dfa470ea8b11cfeb3268f3667939a5a4c2056dce11ed290d6383/IMG_3581.jpeg" /> <img width="3683" height="4604" width_o="3683" height_o="4604" data-src="https://freight.cargo.site/t/original/i/c326b75ef92fd5e217c904bb229e0c424cae38710cae923a4eb07f96d3de814f/IMG_3586.jpeg" data-mid="221758839" border="0" src="https://freight.cargo.site/w/1000/i/c326b75ef92fd5e217c904bb229e0c424cae38710cae923a4eb07f96d3de814f/IMG_3586.jpeg" /> MMAAH X WOLT delivery was advertised all over Berlin. Using QR-code-localised posters with integrated co-branding &amp; product display, the audience could scan for deals, specials and updates.This is how the MMAAH brand activation took to instagram. <img width="1392" height="1392" width_o="1392" height_o="1392" data-src="https://freight.cargo.site/t/original/i/4b5980bc484c2f3399e1bfb140879f35998cc78c77c7fbbd46e59b82adb1c9f8/Bildschirmfoto-2024-09-05-um-10.36.14.png" data-mid="217516543" border="0" alt="@MMAAH_BBQ" data-caption="@MMAAH_BBQ" src="https://freight.cargo.site/w/1000/i/4b5980bc484c2f3399e1bfb140879f35998cc78c77c7fbbd46e59b82adb1c9f8/Bildschirmfoto-2024-09-05-um-10.36.14.png" /> <img width="1392" height="1392" width_o="1392" height_o="1392" data-src="https://freight.cargo.site/t/original/i/963c677facddbd008d6beff5a9742f450d7e0c8d960459f4082f3c9e9902f857/Bildschirmfoto-2024-09-05-um-10.36.17.png" data-mid="217516542" border="0" alt="@MMAAH_BBQ" data-caption="@MMAAH_BBQ" src="https://freight.cargo.site/w/1000/i/963c677facddbd008d6beff5a9742f450d7e0c8d960459f4082f3c9e9902f857/Bildschirmfoto-2024-09-05-um-10.36.17.png" /> <img width="1392" height="1392" width_o="1392" height_o="1392" data-src="https://freight.cargo.site/t/original/i/e9282930039ca318bbb378f53e42764d3c1cefe004f3ec5f3aac78e8c6600d6d/Bildschirmfoto-2024-09-05-um-10.36.18.png" data-mid="217516541" border="0" alt="@MMAAH_BBQ" data-caption="@MMAAH_BBQ" src="https://freight.cargo.site/w/1000/i/e9282930039ca318bbb378f53e42764d3c1cefe004f3ec5f3aac78e8c6600d6d/Bildschirmfoto-2024-09-05-um-10.36.18.png" /> <img width="1116" height="1392" width_o="1116" height_o="1392" data-src="https://freight.cargo.site/t/original/i/e1701bcf2456546a82e27a18d21cd975b0d2a504b7716a5c5a25dcc14b1ec38d/Bildschirmfoto-2024-09-05-um-10.35.27.png" data-mid="217516546" border="0" src="https://freight.cargo.site/w/1000/i/e1701bcf2456546a82e27a18d21cd975b0d2a504b7716a5c5a25dcc14b1ec38d/Bildschirmfoto-2024-09-05-um-10.35.27.png" /> <img width="1116" height="1392" width_o="1116" height_o="1392" data-src="https://freight.cargo.site/t/original/i/1220d0d00b8d90b6e12b983b9682eb6d2f004ed31a40e9f93fb1db388a52e0cc/Bildschirmfoto-2024-09-05-um-10.35.31.png" data-mid="217516545" border="0" src="https://freight.cargo.site/w/1000/i/1220d0d00b8d90b6e12b983b9682eb6d2f004ed31a40e9f93fb1db388a52e0cc/Bildschirmfoto-2024-09-05-um-10.35.31.png" /> <img width="1116" height="1392" width_o="1116" height_o="1392" data-src="https://freight.cargo.site/t/original/i/d2ec22f1362f09620d3bd7d8eb35648e68e7d42d60f07469eabe5488b2f44e2b/Bildschirmfoto-2024-09-05-um-10.35.33.png" data-mid="217516544" border="0" src="https://freight.cargo.site/w/1000/i/d2ec22f1362f09620d3bd7d8eb35648e68e7d42d60f07469eabe5488b2f44e2b/Bildschirmfoto-2024-09-05-um-10.35.33.png" /> <img width="1179" height="1180" width_o="1179" height_o="1180" data-src="https://freight.cargo.site/t/original/i/06b17563e8f465e98e3a7efee286c8a8fb4ade42e30c085b27167478ae2a3aad/IMG_3454.jpg" data-mid="221059238" border="0" src="https://freight.cargo.site/w/1000/i/06b17563e8f465e98e3a7efee286c8a8fb4ade42e30c085b27167478ae2a3aad/IMG_3454.jpg" /> <img width="1396" height="1396" width_o="1396" height_o="1396" data-src="https://freight.cargo.site/t/original/i/434082d97ab7c5492a697b9d3e3e20d833eac3793dcf75b6ef77d5270ac6e38b/Bildschirmfoto-2024-09-05-um-10.32.24.png" data-mid="217516510" border="0" src="https://freight.cargo.site/w/1000/i/434082d97ab7c5492a697b9d3e3e20d833eac3793dcf75b6ef77d5270ac6e38b/Bildschirmfoto-2024-09-05-um-10.32.24.png" /> <img width="1392" height="1392" width_o="1392" height_o="1392" data-src="https://freight.cargo.site/t/original/i/8f9e4f08e42e5a1ac17c04f3f9be0acd1463244d6c1ffbd7aec2a89706d1d68c/Bildschirmfoto-2024-09-05-um-10.38.10.png" data-mid="217516712" border="0" src="https://freight.cargo.site/w/1000/i/8f9e4f08e42e5a1ac17c04f3f9be0acd1463244d6c1ffbd7aec2a89706d1d68c/Bildschirmfoto-2024-09-05-um-10.38.10.png" /> &nbsp;︎ Role: Guerilla stunt idea, concept refinement, creative direction copy &amp; copywriting,&nbsp;press release. Agency: Studio Avanti Client: MMAAH X WOLT Mercedes-Benz: The Art of Safety ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/THEARTOFSAFETY Mon, 22 May 2023 12:14:39 +0000 Jonathan Engel https://jonathanengel.com/THEARTOFSAFETY Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work 🫎 🖼️ 🗿&nbsp;The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿&nbsp;The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿 The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿&nbsp;The Art of Safety: A night in a museum with ESP, the EQE and an elk. 25 years ago, an elk flipped a Mercedes-Benz. It’s time to take revenge. With a night at the museum setting the stage – this is how Mercedes protected the most extraordinary oeuvre ever created. <img width="3024" height="1684" width_o="3024" height_o="1684" data-src="https://freight.cargo.site/t/original/i/cc6d0d44152525a89fc754cfb458a9e7a0f041fb6af8ced761374850cbee3fdc/Bildschirmfoto-2023-05-25-um-16.36.34.png" data-mid="179945428" border="0" src="https://freight.cargo.site/w/1000/i/cc6d0d44152525a89fc754cfb458a9e7a0f041fb6af8ced761374850cbee3fdc/Bildschirmfoto-2023-05-25-um-16.36.34.png" /> <img width="3024" height="1684" width_o="3024" height_o="1684" data-src="https://freight.cargo.site/t/original/i/95d89c7823f2bc2adc64e11615a176f6e7d057653c09eb881d80c859c6e986cb/Bildschirmfoto-2023-05-25-um-16.35.57.png" data-mid="179945427" border="0" src="https://freight.cargo.site/w/1000/i/95d89c7823f2bc2adc64e11615a176f6e7d057653c09eb881d80c859c6e986cb/Bildschirmfoto-2023-05-25-um-16.35.57.png" /> <img width="3024" height="1684" width_o="3024" height_o="1684" data-src="https://freight.cargo.site/t/original/i/d7c5b2b1a25867c30a481c37bbe52f978159a8e9f12145b02bb33ab8f19c6e58/Bildschirmfoto-2023-05-25-um-16.36.17.png" data-mid="179945432" border="0" src="https://freight.cargo.site/w/1000/i/d7c5b2b1a25867c30a481c37bbe52f978159a8e9f12145b02bb33ab8f19c6e58/Bildschirmfoto-2023-05-25-um-16.36.17.png" /> The Art of Safety pays tribute to the invention and anniversary of the Electronic Stability Programme (ESP), saving lives and making traffic safer for anyone, anywhere. <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/ee13de96f2877c4153bc6c1220d6b306d1da9a0adb7a764a4e5f7ee8ba9977ef/ESP_poster_social.jpg" data-mid="197936184" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/ee13de96f2877c4153bc6c1220d6b306d1da9a0adb7a764a4e5f7ee8ba9977ef/ESP_poster_social.jpg" /> Pay a visit to the museum on instagram. <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/a6966bbc2608b6157bcac83c8db7f1cf9301adb4b114ebca0b37afd099b88af7/ESP_3.jpg" data-mid="216674699" border="0" alt="@mercedesbenz " data-caption="@mercedesbenz " src="https://freight.cargo.site/w/1000/i/a6966bbc2608b6157bcac83c8db7f1cf9301adb4b114ebca0b37afd099b88af7/ESP_3.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/e8e31d1318eab29757c595b951f62bce41c74fcd93fe8b09eecf479a0bddfa66/ESP_7.jpg" data-mid="216674679" border="0" alt="@mercedesbenz" data-caption="@mercedesbenz" src="https://freight.cargo.site/w/1000/i/e8e31d1318eab29757c595b951f62bce41c74fcd93fe8b09eecf479a0bddfa66/ESP_7.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/b94ef934c4f1af016ea1e28a9fcd8b59122297ff8e6c450f5359b3b53b64aff3/ESP_5.jpg" data-mid="216674689" border="0" alt="@mercedesbenz" data-caption="@mercedesbenz" src="https://freight.cargo.site/w/1000/i/b94ef934c4f1af016ea1e28a9fcd8b59122297ff8e6c450f5359b3b53b64aff3/ESP_5.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/c4bf4d6d69c64e5cdea55074ef2d9ab9ee1f1baec57688e910d8b50074defa4c/EPS_4.jpg" data-mid="216674693" border="0" src="https://freight.cargo.site/w/1000/i/c4bf4d6d69c64e5cdea55074ef2d9ab9ee1f1baec57688e910d8b50074defa4c/EPS_4.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/b2892c870efd465d3f49106bb7d8c063d3a673cf30145d44e5e81a711de4fb6b/ESP_1.jpg" data-mid="216674716" border="0" src="https://freight.cargo.site/w/1000/i/b2892c870efd465d3f49106bb7d8c063d3a673cf30145d44e5e81a711de4fb6b/ESP_1.jpg" /> <img width="5000" height="3750" width_o="5000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/912f968b3f29543449058d11c0fe6a87b9f918eada3a5d3ec3d6a344c205a3aa/ESP_8.jpg" data-mid="216674670" border="0" src="https://freight.cargo.site/w/1000/i/912f968b3f29543449058d11c0fe6a87b9f918eada3a5d3ec3d6a344c205a3aa/ESP_8.jpg" /> ESP was developed from a safety innovation by Mercedes-Benz. It now provides driving assistance to almost every car in the world. Anton van Zanten, the inventor of ESP, also drives an A-Class in everyday life. ︎ Role: Campaign concept and copywriting, director selection. &nbsp;Agency: antoni Berlin GmbHClient: Mercedes-BenzManaging Directors: Marcell Francke, Daniel Dürbeck, Christina Müller Executive Creative Director: Damon Aval, Malte BülskämperSenior Art Director: Gustavo SatoSenior Copywriter: Jonathan Engel Art Director: Anouk Dieckert Account Director: Moritz Buchholz Heads of Creative Production: Marjorie Jorrot, Aras SehatkarExecutive Creative Producer: Meike Kornrumpf Production: ZauberbergDirector: Daniel &amp; DorianDOP: Giuseppe Favale Photography: Ole Westermann Editor: Chris Zimmermann innogy: Erlebe, was dein Zuhause kann. ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/INNOGY Mon, 22 May 2023 13:52:58 +0000 Jonathan Engel https://jonathanengel.com/INNOGY Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work &nbsp;Erlebe, was dein Zuhause kann:&nbsp;Smart Home und Solar von innogy. 🏡📱💡 Erlebe, was dein Zuhause kann: Smart Home und Solar von innogy. 🏡📱💡&nbsp; Erlebe, was dein Zuhause kann: Smart Home und Solar von innogy. 🏡📱💡 Supertechnik verleiht Superkräfte. Du allein wirst zum Herrscher der Elemente. Epische Bilder gehören auf die Leinwand. Die Spots liefen im Kino.Out of Homes hingen in den Straßen und auf Bahnhöfen in ganz Deutschland. <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/f4426d8b8b1e46f53bd23fad35711cf60e417248fbdb9f0f1d06ee1165502423/339625206_1.jpg" data-mid="219591069" border="0" src="https://freight.cargo.site/w/1000/i/f4426d8b8b1e46f53bd23fad35711cf60e417248fbdb9f0f1d06ee1165502423/339625206_1.jpg" /> <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/879e496755319c60be9bf6a2b8095a81b1c542dd37c53c8c2f574f892801141b/338578906_1.jpg" data-mid="219591067" border="0" src="https://freight.cargo.site/w/1000/i/879e496755319c60be9bf6a2b8095a81b1c542dd37c53c8c2f574f892801141b/338578906_1.jpg" /> <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/f8c7d78ec722ffd1b46cdf9afa1df5c3efbd8d046ec04fbfab6410dd2fa23694/339625306_1.jpg" data-mid="219591068" border="0" src="https://freight.cargo.site/w/1000/i/f8c7d78ec722ffd1b46cdf9afa1df5c3efbd8d046ec04fbfab6410dd2fa23694/339625306_1.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/590020bef305ad4b6c9ecce07bf970034ac65edae00137fd1b666e7550c1fa95/338847106_1.jpg" data-mid="219591066" border="0" src="https://freight.cargo.site/w/1000/i/590020bef305ad4b6c9ecce07bf970034ac65edae00137fd1b666e7550c1fa95/338847106_1.jpg" /> Role: Campaign concept &amp; copywriting. Agency: Scholz &amp; Friends Client: innogy Managing Director: Constantin Dudzik Creative Direction: Malik Benamara Creative Team: Markus Emeling, Hendrik Walcker &amp; Jonathan Engel Account Direction: Samy Kouatly Account Management: Romy Kaltenbach, Nadine Müller Technology used in a Mercedes-Benz ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/TECHNOLOGYUSEDINAMERCEDESBENZ Mon, 22 May 2023 13:33:03 +0000 Jonathan Engel https://jonathanengel.com/TECHNOLOGYUSEDINAMERCEDESBENZ Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work 🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz. 🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz.&nbsp;🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz.&nbsp; A Mercedes-Benz campaign with no car, just components. Dive into detail like never before and discover the unseen. &nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/08a3fa347989d1164b939175068154f333a4be4a1de30b5549da0bd5eca36a7a/TECH_Details_Layout4.jpg" data-mid="179774952" border="0" src="https://freight.cargo.site/w/1000/i/08a3fa347989d1164b939175068154f333a4be4a1de30b5549da0bd5eca36a7a/TECH_Details_Layout4.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cda5e7633e75cc6d9c68b06c5f8f0a384afe226cd752c8cc100fa924df801df4/TECH_Details_Layout2.jpg" data-mid="179774954" border="0" src="https://freight.cargo.site/w/1000/i/cda5e7633e75cc6d9c68b06c5f8f0a384afe226cd752c8cc100fa924df801df4/TECH_Details_Layout2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a5ce0f89277e89d1f2541e499c12a949c9f1cb73bd094c292718392096653e29/TECH_Details_Layout5.jpg" data-mid="179774951" border="0" src="https://freight.cargo.site/w/1000/i/a5ce0f89277e89d1f2541e499c12a949c9f1cb73bd094c292718392096653e29/TECH_Details_Layout5.jpg" /> Capturing the skill and the beauty of pioneering parts and technology used in a Mercedes-Benz. <img width="1989" height="2486" width_o="1989" height_o="2486" data-src="https://freight.cargo.site/t/original/i/274db4149f3899aea34bc9fee2942e7d19151fd067abd89ae87d39a96d3de354/Tech-Luxury_05_v08_seat-cover_eciRBG-2.jpeg" data-mid="217457154" border="0" alt="@mercedesbenz" data-caption="@mercedesbenz" src="https://freight.cargo.site/w/1000/i/274db4149f3899aea34bc9fee2942e7d19151fd067abd89ae87d39a96d3de354/Tech-Luxury_05_v08_seat-cover_eciRBG-2.jpeg" /> <img width="1643" height="2054" width_o="1643" height_o="2054" data-src="https://freight.cargo.site/t/original/i/d09542b40a9828d1591226d45b60c5f9e4aaeaca958d72332cc8fe9efbf21069/Tech-Luxury_01_v08_co2-reduced-steel_eciRBG-2.jpeg" data-mid="217457061" border="0" alt="@mercedesbenz" data-caption="@mercedesbenz" src="https://freight.cargo.site/w/1000/i/d09542b40a9828d1591226d45b60c5f9e4aaeaca958d72332cc8fe9efbf21069/Tech-Luxury_01_v08_co2-reduced-steel_eciRBG-2.jpeg" /> <img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/2851e7e28300745af4d649bbfc866bafadb3789506bb35351abbd5814f8d7961/Tech-Luxury_09_v09_edit_battery-cell_eciRBG-2.jpeg" data-mid="217457877" border="0" alt="@mercedesbenz" data-caption="@mercedesbenz" src="https://freight.cargo.site/w/1000/i/2851e7e28300745af4d649bbfc866bafadb3789506bb35351abbd5814f8d7961/Tech-Luxury_09_v09_edit_battery-cell_eciRBG-2.jpeg" /> As you can see, great can be so small. &nbsp;︎ Role: Campaign copywriting, main film editing, motion design and music supervision. Agency: antoni_garage (team X) Client: Mercedes-BenzManaging Directors: Marcell Francke, Daniel Dürbeck, Christina Müller Executive Creative Director: Christian Kies Creative Directors: Matti Lietsch, Matthias BauerSenior Art Director: Gustavo SatoSenior Copywriter: Jonathan Engel Art Director: Max EttlAccount Director: Roy SchröderHeads of Creative Production: Marjorie Jorrot, Aras Sehatkar Production Assistance: Linda Baden, Claudia Richter Photographer/ Director: Tais Sirote DOP: Robert Swierczynski Light: Lighthawk Set Design: Maja Wölker Production: AprilMay Post Production: Studio Gessner Post Film: DIFFERENCE CC Mercedes-Benz: In her shoes ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany https://jonathanengel.com/INHERSHOES Mon, 23 Sep 2024 15:09:58 +0000 Jonathan Engel https://jonathanengel.com/INHERSHOES Jonathan EngelFreelance Creative &amp; Copy ︎ About &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;︎ Work &nbsp;In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻&nbsp;In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻&nbsp;In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻&nbsp; Your car says a lot about you. E-specially if it’s the new E-Class. With every meter driven, it learns about your personality, routines, and weird habits. We came up with the story of a dad who attempts to get closer to his daughter again — by getting into her driving seat. A film based on a striking and simple human truth: Routines and habits make us who we are. &nbsp;︎ Role: Concept development and script. Agency: antoni_garage (team x)Client: Mercedes-BenzManaging Director: Marcell FranckeExecutive Creative Director: Christopher HoeneCreative Director: Gustavo Sato, Franziska Brunner Senior Copywriter: Jonathan EngelJunior Copywriter: Anton SchuppArt Direction: Hongyu Lu, John Genger Creative Support: Matti Lietsch, Matthias Bauer Account Director: Roy SchröderAccount Manager: Felix Gerke Head of Creative Production: Marjorie Jorrot, Aras SehatkarExecutive Creative Producer: Meike Kornrumpf Head of Strategy: Juliane Krause-AkelbeinStrategy Director: Chris Baumann, Stefanie Svetlana HerdtStrategist: Valentina Rey Production: ANORAKDirector: François RousseletDOP: Arseni Khachaturan Photographer Film:&nbsp;Matthew JonesMusic: Tracks and FieldsProduction Photography: Walandi GmbHPhotographer Stills: Ronan GallagherPhoto Still post: INK Mercedes-AMG: Here’s to the Heart ︎︎︎ Jonathan Engel | Imprint | 2026 – Berlin, Germany