Jonathan Engel
Freelance Creative & Copy



Hi, Life : The new and last B-Class by Mercedes-Benz 🚗 🏘️ 🔄  Hi, Life: The new and last B-Class by Mercedes-Benz 🚗 🏘️ 🔄 




The allstar of allrounders goes on a spin.



Traveling through three stylised driveways. In a film set turning Mercedes star. 




︎ Role: Concept & copywriting, film editing, music supvervision, German market retail package.

Agency: antoni_garage (team x)
Client: Mercedes-Benz

Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Lucas Schneider
Creative Directors: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Copywriter: Jonathan Engel
Account Director: Tamara Boesch
Account Manager: Klara Hieronimus
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Head of Strategy: Juliane Krause-Akelbein

Production: AKKURAT
Director: Alan Masferrer
DoP: Matias Penachino
DoP 2nd Unit: Carlos Feher
Set Design: Adrian Cristeau
Colorist: Emiliano Serantoni
Sound Design & Mix: Staub Audio GmbH






Jonathan Engel | Imprint | 2024 – Berlin, Germany