Freelance Creative & Copy
Mercedes-Benz goes electric: the EQB, EQE & EQS by Mercedes-EQ.🧣💧🌏 Mercedes-Benz goes electric: the EQB, EQE & EQS by Mercedes-EQ.🧣💧🌏 Mercedes-Benz goes electric: the EQB, EQE & EQS by Mercedes-EQ.🧣💧🌏
This is for you, world.
Die Luxuslimousine fürs Elektrozeitalter.
This is for you, Schönefeld.
Der EQS am Flughafen BER.
This is for you, Chefetage.
Der EQS für Geschäftskunden.
This is for you, werte Kundschaft.
Das EQS-Mailing als interaktives Coffe Table Book.
Kleine Leseprobe:
This is for you, Stuttgart.
Der EQS als OOH am Gottlieb Daimler Stadion.
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Der EQS als OOH am Gottlieb Daimler Stadion.
︎ Role: Copywriting for print and social, German market adaptation.
Agency: antoni_garage
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Creative Directors: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Account Director: Tamara Boesch
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Head of Strategy: Juliane Krause-Akelbein
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Creative Directors: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Account Director: Tamara Boesch
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Head of Strategy: Juliane Krause-Akelbein
The all-electric EQB: This is for new dimensions. ︎︎︎
The all-electric EQE: This is for all senses. ︎︎︎
Jonathan Engel | Imprint | 2024 – Berlin, Germany