Freelance Creative & Copy
In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻 In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻 In her shoes: Antonio Banderas stars in Stella’s driving seat. 👸 🚗👨🏻
Your car says a lot about you.
E-specially if it’s the new E-Class. With every meter driven, it learns about your personality, routines, and weird habits. We came up with the story of a dad who attempts to get closer to his daughter again — by getting into her driving seat.
A film based on a striking and simple human truth:
Routines and habits make us who we are.
︎ Role: Concept development and script.
Agency: antoni_garage (team x)
Client: Mercedes-Benz
Managing Director: Marcell Francke
Executive Creative Director: Christopher Hoene
Creative Director: Gustavo Sato, Franziska Brunner
Senior Copywriter: Jonathan Engel
Junior Copywriter: Anton Schupp
Art Direction: Hongyu Lu, John Genger
Creative Support: Matti Lietsch, Matthias Bauer
Account Director: Roy Schröder
Account Manager: Felix Gerke
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Director: Chris Baumann, Stefanie Svetlana Herdt
Strategist: Valentina Rey
Production: ANORAK
Director: François Rousselet
DOP: Arseni Khachaturan
Photographer Film: Matthew Jones
Music: Tracks and Fields
Production Photography: Walandi GmbH
Photographer Stills: Ronan Gallagher
Photo Still post: INK
Jonathan Engel | Imprint | 2024 – Berlin, Germany