Freelance Creative & Copy
🪄💎🔌 Magical Garage: Global brand innovations campaign for Mercedes-Benz. 🪄💎🔌 Magical Garage: Global brand innovations campaign for Mercedes-Benz.
All car manufacturers have names, yet only one the name of a woman: Mercedes.
They say innovative companies start in a garage.
Introducing Mercedes’ Magical Garage in Beverly Hills, starring Mercedes.
Introducing Mercedes’ Magical Garage in Beverly Hills, starring Mercedes.
Featuring a door, a screen, a light and 660 km of reach by Mercedes-Benz.
The campaign is a showcase of innovational strength for the brand with the star.
Here are some of the assets we created. Click on them to check out the posts.
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︎ Role: Concept & copywriting, editing of social moving assets, German market adaptation.
Agency: antoni_garage (team x)
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Creative Directors: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Account Director: Roy Schröder
Head of Strategy: Juliane Krause-Akelbein
Production: Tempomedia
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Set design: Henry Boraros
Stylist: Laëtitia Gimenez Adam
Photographer: Marcin Kempski
Post: Spellwork
Photo Post: Recom Berlin
Agency: antoni_garage (team x)
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Creative Directors: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Account Director: Roy Schröder
Head of Strategy: Juliane Krause-Akelbein
Production: Tempomedia
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Set design: Henry Boraros
Stylist: Laëtitia Gimenez Adam
Photographer: Marcin Kempski
Post: Spellwork
Photo Post: Recom Berlin
Jonathan Engel | Imprint | 2024 – Berlin, Germany