Jonathan Engel
Freelance Creative & Copy
All car manufacturers have names, yet only one the name of a woman: Mercedes.
Featuring a door, a screen, a light and 660 km of reach by Mercedes-Benz.
The campaign is a showcase of innovational strength for the brand with the star.
Freelance Creative & Copy
๐ช๐๐ Magical Garage: Global brand innovations campaign for Mercedes-Benz. ๐ช๐๐ Magical Garage: Global brand innovations campaign for Mercedes-Benz.
๐ช๐๐ Magical Garage: Global brand innovations campaign for Mercedes-Benz. ๐ช๐๐ Magical Garage: Global brand innovations campaign for Mercedes-Benz.
All car manufacturers have names, yet only one the name of a woman: Mercedes.
They say innovative companies start in a garage.
Introducing Mercedesโ Magical Garage in Beverly Hills, starring Mercedes.
Introducing Mercedesโ Magical Garage in Beverly Hills, starring Mercedes.
Featuring a door, a screen, a light and 660 km of reach by Mercedes-Benz.
The campaign is a showcase of innovational strength for the brand with the star.
Here are some of the assets we created. Click on them to check out the posts.
๎๏ธ Role: Concept & copywriting, editing of social moving assets, German market adaptation.
Agency: antoni_garage (team x)
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dรผrbeck, Christina Mรผller
Creative Directors: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Account Director: Roy Schrรถder
Head of Strategy: Juliane Krause-Akelbein
Production: Tempomedia
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Set design: Henry Boraros
Stylist: Laรซtitia Gimenez Adam
Photographer: Marcin Kempski
Post: Spellwork
Photo Post: Recom Berlin
Agency: antoni_garage (team x)
Client: Mercedes-Benz
Managing Directors: Marcell Francke, Daniel Dรผrbeck, Christina Mรผller
Creative Directors: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl, Anouk Dieckert
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Account Director: Roy Schrรถder
Head of Strategy: Juliane Krause-Akelbein
Production: Tempomedia
Director: Rodrigo Valdes
DOP: Mauro Chiarello
Set design: Henry Boraros
Stylist: Laรซtitia Gimenez Adam
Photographer: Marcin Kempski
Post: Spellwork
Photo Post: Recom Berlin
Jonathan Engel | Imprint | 2025 โ Berlin, Germany