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Korean BBQ-inspired fast food, seasoned with a pinch of K-pop.

RESTAURANT borchardt, Berlin Mitte

GRILL Royal, Berlin Mitte

Kaufhaus des Westens, Berlin Charlottenburg

Pour l’apéritif, MMAAH sent a little amuse-gueule to the boujee hot spots of Berlin’s food scene.
Or as HORIZONT described it: Mit diesem frechen OOH-Stunt spuckt MMAAH Gourmettempeln in die Suppe.

MMAAH X WOLT delivery was advertised all over Berlin. Using QR-code-localised posters with integrated co-branding & product display, the audience could scan for deals, specials and updates.

This is how the MMAAH brand activation took to instagram.

 ︎ Role: Guerilla stunt idea, concept refinement, creative direction copy & copywriting, press release.

Agency: Studio Avanti

Client: MMAAH X WOLT

Mercedes-Benz: The Art of Safety ︎︎︎