Jonathan Engel
Freelance Creative & Copy



Grand Opening: SL x MM or the first-ever Mercedes-Maybach convertible. 👑 ⛳️💨 Grand Opening: SL x MM – or first-ever Mercedes-Maybach convertible. 👑 ⛳️💨 




A golf cart to some, a go-cart to others





This is the GRAND OPENING for Mercedes-Maybach‘s first-ever roadster convertible.






︎ Role: Campaign tagline.

Agency: antoni_garage (team x)
Client: Mercedes-Maybach

Managing Director: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene
Creative Director:
Daniel Duhn, David Kaufmann
Senior Copywriter: Jonathan Engel
Head of Creative Production: Marjorie Jorrot, Aras Sehatkar
Head of Strategy: Juliane Krause-Akelbein

Visuals: ZÜNC STUDIO London


Jonathan Engel | Imprint | 2024 – Berlin, Germany