Freelance Creative & Copy
UEFA EURO 2020: For all. For free. 🇪🇺 🚙 ⚽️ UEFA EURO 2020: For all. For free. 🇪🇺 🚙 ⚽️ UEFA EURO 2020: For all. For free. 🇪🇺 🚙 ⚽️
The EUROs 2020 came a little late, but at least Volkswagen got you where you needed to be for free.
Played across eleven European countries. Not in 2020, but 2021. Another premiere: Volkswagen’s Free Chauffeur.
”Man hätte scho’ au kostenlos könne’ komme zum Stadion”
Jogi Löw
︎ Role: Campaign concept & copy.
Agency: DDB Berlin
Client: Volkswagen & UEFA
VOLKSWAGEN: ID.3 Pre-Booking ︎︎︎
Jonathan Engel | Imprint | 2024 – Berlin, Germany