︎
Jonathan Engel
Freelance Creative & Copy
︎ About         ︎ Work


🫎 🖼️ 🗿 The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿 The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿 The Art of Safety: A night in a museum with ESP, the EQE and an elk. 🫎 🖼️ 🗿 The Art of Safety: A night in a museum with ESP, the EQE and an elk.




25 years ago, an elk flipped a Mercedes-Benz. It’s time to take revenge.




With a night at the museum setting the stage – this is how Mercedes protected the most extraordinary oeuvre ever created.



The Art of Safety pays tribute to the invention and anniversary of the Electronic Stability Programme (ESP), saving lives and making traffic safer for anyone, anywhere.




Pay a visit to the museum on instagram.

@mercedesbenz @mercedesbenz @mercedesbenz


ESP was developed from a safety innovation by Mercedes-Benz. It now provides driving assistance to almost every car in the world. Anton van Zanten, the inventor of ESP, also drives an A-Class in everyday life.


︎ Role: Campaign concept and copywriting, director selection.
 
Agency: antoni Berlin GmbH
Client: Mercedes-Benz

Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Damon Aval, Malte Bülskämper
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Anouk Dieckert
Account Director: Moritz Buchholz
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf

Production: Zauberberg
Director: Daniel & Dorian
DOP: Giuseppe Favale
Photography: Ole Westermann
Editor: Chris Zimmermann







innogy: Erlebe, was dein Zuhause kann. ︎︎︎




Jonathan Engel | Imprint | 2024 – Berlin, Germany