Freelance Creative & Copy
SO AMG: Global brand and GT launch campaign for Mercedes-AMG. 🌀🚥 🏁 SO AMG: Global brand and GT launch campaign for Mercedes-AMG. 🌀🚥 🏁 SO AMG: Global brand and GT launch campaign for Mercedes-AMG. 🌀🚥 🏁
Mirages in the Nevada Desert.
The AMG GT gets in trouble with the law(s of physics).
The GT embodies everything AMG stands for: all the thrill, all the power and all the performance.
The campaign is a tribute to all the motorsports madness made in Affalterbach. We released it to welcome Formula 1 back to Las Vegas after 40 years.
︎ Role: Concept & copywriting, including shooting, editing of all moving assets, idea for original track, music & sound design supervision, German market adaptation.
Agency: antoni_garage (team x)
Client: Mercedes-AMG
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene
Creative Directors: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Copywriter: Jonathan Engel
Senior Art Director: Gustavo Sato
Account Director: Christian Pauli
Account Manager: Nikolina Rasic
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Directors: Chris Baumann, Kimberly Ewton
Production: Tempomedia
Director: Salomon Ligthelm
DOP: Oliver Millar
DOP 2nd Unit: Jan Prahl
Editor: David Gesslbauer
Music: playdis berlin
Sound Design: Kraatz Studio
Post moving: Spellwork
Photographer: Matthew Jones
Photo Post: Recom Berlin
Agency: antoni_garage (team x)
Client: Mercedes-AMG
Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christopher Hoene
Creative Directors: Matti Lietsch, Matthias Bauer
Craft Director: Mathias Wilke
Senior Copywriter: Jonathan Engel
Senior Art Director: Gustavo Sato
Account Director: Christian Pauli
Account Manager: Nikolina Rasic
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Executive Creative Producer: Meike Kornrumpf
Head of Strategy: Juliane Krause-Akelbein
Strategy Directors: Chris Baumann, Kimberly Ewton
Production: Tempomedia
Director: Salomon Ligthelm
DOP: Oliver Millar
DOP 2nd Unit: Jan Prahl
Editor: David Gesslbauer
Music: playdis berlin
Sound Design: Kraatz Studio
Post moving: Spellwork
Photographer: Matthew Jones
Photo Post: Recom Berlin
Jonathan Engel | Imprint | 2024 – Berlin, Germany