Jonathan Engel
Freelance Creative & Copy


🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz. 🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz. 🔬📟🪛 Great can be so small, like the Technology used in a Mercedes-Benz. 




A Mercedes-Benz campaign with no car, just components.




Dive into detail like never before and discover the unseen.

 


Capturing the skill and the beauty of pioneering parts and technology used in a Mercedes-Benz.




As you can see, great can be so small.


 ︎ Role: Campaign copywriting, main film editing, motion design and music supervision.


Agency: antoni_garage (team X)
Client: Mercedes-Benz

Managing Directors: Marcell Francke, Daniel Dürbeck, Christina Müller
Executive Creative Director: Christian Kies
Creative Directors: Matti Lietsch, Matthias Bauer
Senior Art Director: Gustavo Sato
Senior Copywriter: Jonathan Engel
Art Director: Max Ettl
Account Director: Roy Schröder
Heads of Creative Production: Marjorie Jorrot, Aras Sehatkar
Production Assistance: Linda Baden, Claudia Richter

Photographer/ Director: Tais Sirote
DOP: Robert Swierczynski
Light: Lighthawk
Set Design: Maja Wölker
Production: AprilMay
Post Production: Studio Gessner

Post Film: DIFFERENCE CC







Jonathan Engel | Imprint | 2024 – Berlin, Germany