Freelance Creative & Copy
🖼️🔔🍬 NOW YOU CAN: Pre-booking campaign for the ID.3 🖼️🔔🍬 NOW YOU CAN: Pre-booking campaign for the ID.3 🖼️🔔🍬 NOW YOU CAN: Pre-booking campaign for the ID.3
The ID.3 Erlkönig kickstarts Volkswagen’s electric era.
All-electric driving means to SWITCH: It’s like wandering around in an art gallery and swiping through oil paintings.
The PRICE? Like putting a few coins in, but the vending machine shoots out unlimited candy.
Each of the films in this series tackles an aspect of EV. Mixing metaphorical vignettes like the gallery, the diner, or the vending machine with stock footage and full-CGI driving shots.
︎ Role: Script for SWITCH & PRICE.
Agency: DDB Berlin
Client: Volkswagen
Managing Director: Susanne Plümecke, Jan Habeck, David Mously
Executive Creative Director: Achim Weber
Creative Director: Patrik Lenhart
Senior Copywriter: Chiara Chessa
Copywriter: Jonathan Engel
Art Director: Hendrik Walcker
Account Management: Ha-Na Choi, Stefan Nick, Insa Rasch
Jonathan Engel | Imprint | 2024 – Berlin, Germany