Jonathan Engel
Freelance Creative & Copy



🔌🔋⚡️ ID. Volkswagen, just electric: ID.Volkswagen’s brand campaign to ring in the electric era. 🔌🔋⚡️ ID. Volkswagen, just electric: ID.Volkswagen‘s brand campaign to ring in the electric era.




A fully electrified Volkswagen still is a Volkswagen, just electric.



The campaign? A co-creation between adam&eveDDB and DDB Berlin.
The voice? Luise Helm, German voice of Scarlet Johansson.
The premier? Just before German DFB cup final in 2019.


The out of homes? 



︎ Role: Claim, TVC editing, social media campaign, adaptation for the German market.

Agency: Voltage DDB Berlin / DDB Adam & Eve

Managing Directors: Susanne Plümecke, Jan Habeck, David Mously
Executive Creative Director: Achim Weber
Creative Director: Patrik Lenhart 
Head of Design: Mahmoud Fathy
Copywriter: Jonathan Engel
Art Directors: Hendrik Walcker, Kathrin Almedom, Niko Pelz, Kristina Savinskaya, Dilek Karasu
Account Management: Jessica Valin, Stefan Nick, Insa Rasch


Client: Volkswagen
Director: Omri Cohen
Film Production: Cobblestone
CGI: Infected, Mackevision
Postproduction: MPC, Pirates ‘n’ Paradies, Digitales Leben
Music: Studio Hesse, Studio Funk
Art Buying: Behind the Scenes
Print finalisation: Kapacht








Jonathan Engel | Imprint | 2024 – Berlin, Germany